ILUSI ANAMORPHIC PADA MEDIA BILLBOARD 3D

نویسندگان

چکیده

Fenomena animasi anamorphosis Kucing Calico pada papan reklame 3D yang dimulai di Shinjuku-Tokyo, Jepang menyebar dengan pesat ke seluruh dunia, tidak terkecuali Indonesia. Seekor kucing direkayasa secara digital, bermain dan menarik atensi pengunjung kawasan Shinjuku untuk berhenti menikmati ilusi optik ditayangkan layar digital gedung Cross Jepang. Ilusi disebut dihasilkan memberikan sensasi kepada audiens melihat objek ditampilkan seakan memiliki volume mampu berinteraksi. Penelitian bertujuan membedah bagaimana optic dari dikonstruksi memperkaya vocabulary dalam industry kreatif periklanan multimedia. ini menelaah melalui studi literatur observasi visual atas liputan mengenai diunggah platform youtube. otik tersebut dikaji teori Psikologi Persepsi Komunikasi khususnya Gestalt Bahasa Rupa. Adapun adalah efek penipuan indera mata (trompe-l’oeil) memainkan isyarat jarak anamorphosis, ruang virtual oklusi, penerapan teknologi baik aspek pemilihan produksi konten tokoh maupun presentasi publik. Akan tetapi fenomena menjadi viral disebabkan oleh para pengunggah media sosial berperan menyebarluaskan mendunia.

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ژورنال

عنوان ژورنال: Wimba: Jurnal Komunikasi Visual

سال: 2023

ISSN: ['2714-7207', '2085-0948']

DOI: https://doi.org/10.5614/jkvw.2023.14.1.3